Incedo
LIFE SCIENCES

We are redefining Technology in pharma and life science companies globally by providing customized and easily deployable solutions to help them grow and adjust to the changing climate of healthcare.

Sales & Marketing Operations

We work closely with our clients and support them in improving their decision-making by extracting meaningful insights from their data investments, integrating market information, and internal and external data. These insights help guide new product launches, inform promotional campaigns and improve other aspects of sales and marketing efforts. Our teams bring deep knowledge of pharma processes and leverage our technology solutions to address challenges in the life sciences industry.

 

Master Data Management (MDM)

 

Quality master data is one of any organization’s core business objectives. It needs to be carefully managed, distributed, access controlled and most importantly, consistent across the enterprise. We help create strategies that provide a single 360° view of data across the organization.

 

Master Data Management (MDM)

 

Quality master data is one of any organization’s core business objectives. It needs to be carefully managed, distributed, access controlled and most importantly, consistent across the enterprise. We help create strategies that provide a single 360° view of data across the organization.

The creation of a centralized master data management (MDM) solution primarily involves the identification of common business definitions and management processes for both business and reference data. An MDM solution should be flexible, built for data variability and scalable.

Our Approach

Our cloud-based solution integrates data quality management and end-to-end data warehousing to help ensure a smooth implementation of a data governance strategy. Our deep knowledge in enterprise relationship planning (ERP) and business intelligence (BI) enables us to provide innovative solutions for all MDM needs.

Offerings

By implementing our MDM solutions, customers have access to various offerings:
  • Ad-hoc Reports & Dashboards
  • Alignment Master & Targeting
  • Customer Data Management
  • Customer Master Data
  • Statistical Programming & Monitoring of Research
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CRM, Data Warehouse, Sales/Activity/Spend Reporting

 

Pharmaceutical companies spend a large percentage of their revenues on R&D and marketing, in addition to taking huge losses on clinical drug trials where up to 90% of them fail. As such, it is imperative they employ detailed and reliable systems to track spending.

 

CRM, Data Warehouse, Sales/Activity/Spend Reporting

 

Pharmaceutical companies spend a large percentage of their revenues on R&D and marketing, in addition to taking huge losses on clinical drug trials where up to 90% of them fail. As such, it is imperative they employe detailed and reliable systems to track spending.

Our Approach

Our simple, yet flexible CRM-based solutions are fully customizable to meet every client’s unique needs. Spend reporting is an important downstream system, and we provide a number of customizable reports for this based on the client requirement and specific business models using our existing solution accelerators.

Offerings

Listed below are a few BI reports for spend reporting:
  • Spend ROI Analysis
  • Spend Reporting Dashboards
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Data Stewardship

 

High-quality data is a competitive asset to any organization, allowing them to leverage meaningful insights into well-informed business decisions. Data stewardship is a concept that delivers relevant, high-quality data along with an effective governance strategy for maintaining that data and keeping it relevant.

 

Data Stewardship

 

High-quality data is a competitive asset to any organization, allowing them to leverage meaningful insights into well-informed business decisions. Data stewardship is a concept that delivers relevant, high-quality data along with an effective governance strategy for maintaining that data and keeping it relevant.

Our Approach

Our data management services are designed to deliver clean, consistent and complete information in a timely manner. Our data stewardship services are flexible to accommodate different business needs, and we customize our framework to write business specific rules for your organization. We drive the implementation and enforcement of requirements for services including, but not limited to, data management, data brokering, customer data integration and data appends.

Offerings

  • Initial Data Quality Assessment
  • Data Quality Reporting and Cleansing
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Incentive Compensation

 

Incentive compensation is motivational fuel for any sales model, and that includes pharmaceutical models that improve local targeting and resource allocation while addressing customer needs.

 

Incentive Compensation

 

Incentive compensation is motivational fuel for any sales model, and that includes pharmaceutical models that improve local targeting and resource allocation while addressing customer needs.

Our Approach

We provide end-to-end incentive compensation solutions for customers. There are three critical elements:
  • Capturing the right sales data
  • Creating reports based on products, geography and incentive rules
  • Handling sales organization queries

Offerings

We offer the ability to manage and/or deploy complete incentive management solutions that
  • Manage data flow into a central repository
  • Create and distribute relevant information for the sales team
  • Operationally manage queries for errors/ correction from the sales team
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Mobile Employee & Customer Engagement

 

Mobile technology is a core component of IT today—it’s a need for users to have all information at their fingertips. Most companies are now in a race to migrate to mobile platforms to keep themselves ahead of the competition. Mobile applications have become a common communication standard for many companies and are now used as an effective engagement tool for dispersed workforces.

 

Mobile Employee & Customer Engagement

 

Mobile technology is a core component of IT today—it’s a need for users to have all information at their fingertips. Most companies are now in a race to migrate to mobile platforms to keep themselves ahead of the competition. Mobile applications have become a common communication standard for many companies and are now used as an effective engagement tool for dispersed workforces.

Our Approach

Our advanced real-time mobility solution for sales force users is scalable, flexible and tailor-made for businesses regardless of what stage they are at within their mobility implementation plan. With a rich experience in providing mobile device management solutions, we also provide quick and easy customization of frameworks for trading, 3D rendering/visualization, image manipulation and location-based service framework.

Offerings

We provide a host of services related to mobility solutions:
  • Mobility Consulting & Development: We help organizations in product strategy development and mobile app development.
  • Mobile App Testing: We provide end-to-end mobility testing solutions for the purpose of quality auditing.
  • Mobile Device Management & Customization: We build customized mobile device management solutions and also provide customization of ready frameworks based on client requirements.
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Sales Operation Support

 

The sales operation process is a vital contributor to smooth business operations and accounting functions. It is the driving force for productivity improvements across sales. In today’s world, when speciality products manufactured by companies need to reach a niche audience, the need for automated sales operations and support is a must.

 

Sales Operation Support

 

The sales operation process is a vital contributor to smooth business operations and accounting functions. It is the driving force for productivity improvements across sales. In today’s world, when speciality products manufactured by companies need to reach a niche audience, the need for automated sales operations and support is a must.

Our Approach

We enable operations of support by ensuring the sales operation teams get accurate, complete information at the right time.

Offerings

Our varied sales operation support services can be broadly categorized in the following manner:
  • Sales Force Automation: This includes SFDC configuration, maintenance, support, integration and implementation of Force.com and Veeva.
  • Sales Operations Management: This entails managing the inflow of data from source systems, timely processing into a central repository and outflow to destination systems.
  • Adhoc Queries: We help companies manage timely response to queries.
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Speaker Program Support

 

Speaker program initiatives are an effective way to market new drugs for pharma companies. Doctors and other healthcare professionals with real-world clinical experience in specific therapeutic areas are uniquely qualified to educate and inform their peers about the medicines they prescribe.

 

Speaker Program Support

 

Speaker program initiatives are an effective way to market new drugs for pharma companies. Doctors and other healthcare professionals with real-world clinical experience in specific therapeutic areas are uniquely qualified to educate and inform their peers about the medicines they prescribe.

Our Approach

We offer pharma companies a complete analysis tool to measure the effectiveness of their speaker programs. On the basis of this analysis, the companies can determine if they have reached the predicted target audience and the desired benefits in terms of increased revenue for the company.

Offerings

Our speaker program effectiveness offerings are as below:
  • Dashboards for Speaker Program Analytics: We help create dashboards for analyzing field marketing responses and speaker responses on the programs, included metrics on effective speaker utilization, satisfaction levels of field marketing teams and speakers.
  • Field & Speaker Satisfaction Analysis
  • Speaker Program Activity Trends
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