Incedo
LIFE SCIENCES

We are redefining Technology in pharma and life science companies globally by providing customized and easily deployable solutions to help them grow and adjust to the changing climate of healthcare.

Product Launch Support

We help our clients better understand the effectiveness of their sales force, marketing efforts, operational efficiencies and overall brand reach by building systems that help analyze and interpret data to support data-driven decision making as they move toward launching new products.

 

Brand Management

 

The pharmaceutical industry is highly competitive, yet fragmented. Each organization has a very complex business model with numerous stakeholders. Having a powerful brand is a crucial point of differentiation from the competition and creates a platform to build a relationship with customers and HCP’s on an individual basis. Transforming that brand into a digital presence is critical to success in today’s marketing environment, providing touchpoints with customers where they live online.

 

Brand Management

 

The pharmaceutical industry is highly competitive, yet fragmented. Each organization has a very complex business model with numerous stakeholders. Having a powerful brand is a crucial point of differentiation from the competition and creates a platform to build a relationship with customers and HCP’s on an individual basis. Transforming that brand into a digital presence is critical to success in today’s marketing environment, providing touchpoints with customers where they live online.

Our Approach

Creating a brand is not enough. It is important to manage and market the brand effectively across all channels of communication to be able to reach out to all target audiences. At Incedo, we help companies create interactive marketing programs with end-to-end solutions that successfully reach their demographics. Our marketing strategies are the right mix of creative and complex development, which are essential for effective marketing reach with today’s techno-savvy consumers.

Offerings

Our offerings in brand management can be broadly categorized as follows:
  • Ad Technology & Integration
  • Brand Communication Planning
  • Campaign Planning & Development
  • Competitive Landscape Mapping, Audience Segmentation & Opportunity Profiling
  • Content Management
  • CRM Platforms
  • Digital Marketing & Analytics
  • Mobile - Android, iOS, Blackberry, Windows
  • Online Reputation Management
  • Response Forecasting & Performance Modelling
  • Search Marketing
  • Social Media Marketing
  • Social Media Platforms, Monitoring
  • Web Design, Development & Support
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Commercial Operations

 

The pharma industry builds its sales forces and refines its marketing practices to target primary care physicians and sell their products. Today, these operations consume around 25% of a company’s revenues. In spite of spending a considerable amount, these operations are increasingly ineffective due to restricted access of sales representatives to physicians and regulatory pressures. Using methods of data analysis to improve operations can help pharama companies gain an important edge over the competition by improving their marketing track record.

 

Commercial Operations

 

The pharma industry builds its sales forces and refines its marketing practices to target primary care physicians and sell their products. Today, these operations consume around 25% of a company’s revenues. In spite of spending a considerable amount, these operations are increasingly ineffective due to restricted access of sales representatives to physicians and regulatory pressures. Using methods of data analysis to improve operations can help pharama companies gain an important edge over the competition by improving their marketing track record.

Our Approach

Today's commercial operations have moved beyond a spreadsheet culture by applying analytics to derive evidence-based insights for improved business performance. We provide end-to-end implementation services for BI applications including measuring sales force effectiveness, sales performance analysis, claims data management, promotional mix and spend ROI analysis.

Offerings

Our varied commercial operations offerings can be broadly categorized into the following business areas:
  • Ad Technology & IntegrationMultichannel Customer Analytics: Capture and continuously analyze data to inform segmentation, messaging and channel mix.
  • Brand Planning & Campaign Management: Conduct customer segment-based analysis with customizable messaging and segment-based marketing objectives for brands.
  • Speaker Program Analysis: Analyze the activities related to speaker programs.
  • Survey Analysis: Analyze survey responses and interpret insights.
  • Spend Analysis: Analyze the amount spent on different activities such as speaker program, brand messaging, etc.
  • Performance Management: Analyze programs for incentive compensation to determine use and effectiveness.
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Forecasting

 

Pharma companies often face challenges in controlling inventory levels, simultaneously fighting increased costs due to excessive inventory while also losing customers due to drug shortages. Hence, these companies need a strong forecasting system to drive their decisions and optimize their resources.

 

Forecasting

 

Pharma companies often face challenges in controlling inventory levels, simultaneously fighting increased costs due to excessive inventory while also losing customers due to drug shortages. Hence, these companies need a strong forecasting system to drive their decisions and optimize their resources.

Our Approach

We provide innovative forecasting solutions for pharma companies that can give customized insights using advanced quantitative and qualitative methodologies combined with our extensive industry knowledge.

Offerings

We offer a wide range of forecasting services which include:
  • Digital Marketing Analytics
  • Evaluation of New Products (Success Factor)
  • Inventory Dashboards
  • Macro Trends Shaping Markets
  • Sales Trends
MORE

 

Marketing Mix Modelling

 

Along with R&D, pharma companies spend a large chunk of their revenues in order to market their products. The more a company can employ technology-enabled analytics to make informed decisions aroung how much and where to invest in those marketing efforts, the more successful they will be.

 

Marketing Mix Modelling

 

Along with R&D, pharma companies spend a large chunk of their revenues in order to market their products. The more a company can employ technology-enabled analytics to make informed decisions aroung how much and where to invest in those marketing efforts, the more successful they will be.

Our Approach

With our vast experience, information assets and robust tools, we can provide a necessary marketing edge to pharma firms over their competition.

Offerings

We offer a wide range of marketing mix optimization techniques which include:
  • Assessment of patient-driven programs and tactics
  • Digital marketing insights
  • Evaluation of specific tactics, including sales force samples, detailing, meetings, events, Internet media, direct-to-consumer TV ads, telemarketing and print ads
  • Competitive Landscape Mapping, Audience Segmentation & Opportunity Profiling
  • Historical analysis of past spend
  • Predictive modelling to guide future spend
  • Spend ROI analysis
MORE

 

Sales Force Sizing

 

The sales force is a key ingredient to a successful relationship between an organization and its customers. Companies need to have the best sales force to generate the most sales, in addition to knowing how to integrate strategic business objectives with selection program strategies. Sales representatives in leading companies now have the responsibility of delivering marketing messages and offering information and educational opportunities to physicians in order to build and change behaviours and relationships.

 

Sales Force Sizing

 

The sales force is a key ingredient to a successful relationship between an organization and its customers. Companies need to have the best sales force to generate the most sales, in addition to knowing how to integrate strategic business objectives with selection program strategies. Sales representatives in leading companies now have the responsibility of delivering marketing messages and offering information and educational opportunities to physicians in order to build and change behaviours and relationships.

Our Approach

In recent years, there has been a change of direction in the pharmaceutical industry regarding methods for effective selling. Due to market dynamics, companies are under pressure to generate more profits with even smaller sales forces. At Incedo, we assist companies in creating a strategic sales model to enhance its sales force effectiveness. The benefits of such a model are:
  • Determining the optimal sales force size and structure based on business goals and economic trade-offs
  • Estimating realistic forecasts for the entire product portfolio based on real-time resource constraints and overlaps across products
  • Aligning sales force size and structure to keep portfolio objectives in view

Offerings

Our varied sales force effectiveness offerings include:
  • Incentives: Sales force and management incentive scheme modelling and sales target forecasting
  • Resource Optimization: Size, structure, roles and focus of sales force activity (targeting, frequency and coverage)
  • Segmentation & Targeting: Customer targets, prescribers and influencers defined by value
  • Training & Competencies: Ability of sales force to get the company message delivered effectively, including coaching and competencies
  • Salesforce Planning: Ability and tools of sales force to effectively plan at a territory and customer level
  • Measurement: Ability to monitor sales force metrics and make tactical decisions
MORE

 

Thought Leader Analytics

 

Pharmaceutical companies generally engage key opinion leaders early in the drug development process to provide advocacy activity and key marketing feedback. Often key opinion leaders (KOLs) are chosen more for their high prescribing habits than for their knowledge or other attributes that would enable them to influence their peers. Physicians are more interested in true thought leaders who have credentials such as academic standing and/or have performed clinical trials, than ones who are simply sponsored by a pharma company.

 

Thought Leader Analytics

 

Pharmaceutical companies generally engage key opinion leaders early in the drug development process to provide advocacy activity and key marketing feedback. Often key opinion leaders (KOLs) are chosen more for their high prescribing habits than for their knowledge or other attributes that would enable them to influence their peers. Physicians are more interested in true thought leaders who have credentials such as academic standing and/or have performed clinical trials, than ones who are simply sponsored by a pharma company.

Our Approach

Creating a brand is not enough. It is important to manage and market the brand effectively across all channels of communication to be able to reach out to all target audiences. At Incedo, we help companies create interactive marketing programs with end-to-end solutions that successfully reach their demographics. Our marketing strategies are the right mix of creative and complex development, which are essential for effective marketing reach with today’s techno-savvy consumers.

Offerings

Listed below are a few services provided in this area:
  • KOL Identification
  • KOL Management
  • KOL Mapping
  • KOL Profiling
  • Reporting & Visualization
    • Brand Messaging
    • Face to Face Vs. Non-Face to Face Activity Breakdown
    • Reach & Frequency Analysis
    • Referral Analytics
    • TLL Effectiveness
MORE

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